OPAL

Now in Bloomington

OPAL is the social layer for shopping. Your friends' purchases become your discovery feed.

Three taps turn a receipt into a shelf your friends can buy from.

Three OPAL screens: a purchase confirmation at Ulta, a feed of what friends actually bought, and a product shelf showing which friends own the item.

Three taps

  1. 01

    You buy

    OPAL reads the receipt, and one tap puts the item on your shelf.

  2. 02

    Friends see

    Real items from real friends, with no algorithm and no sponsored posts.

  3. 03

    They buy

    One tap takes them to the same item at the same retailer.

No algorithm

Shoppers trust friends more than reviews again, and no platform can see that conversation. Trust in online reviews fell from 79% in 2020 to 42% in 2025. 89% still trust people they know.

BrightLocal Local Consumer Review Survey, 2025 · Nielsen Global Trust in Advertising, 2021

The founder

I watched the mall die from inside it. I worked Old Navy, Banana Republic and Express through college and watched the stores empty out. People used to ask each other 'where did you get that?' while carrying bags. Now they ask in a group chat, and nobody has built anything for that.

Trevor James · Founder · Kelley School of Business, Indiana University

Shopping is social. We're building the platform that knows it.